Case Study: AARP – Short Form Direct Response


AARP acquires new members with new direct response commercials. AARP saw an increase on their :120 spot CVR that was +16% higher resulting in improved CPO by 10%. On the :60 spot CPC dropped from $60.82 to $33.05 bringing their CPO down from $291 to only $161, thus out-performing the control by a “huge” margin.

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