Direct Response: Xtrands – Short Form


    Digital 4K Video Production | Xtrands by HairClub

Using a fresh, clean on-set and graphics look, the creative team at Canvas Films conceived, produce, shoot and edited this spot for the big release of HairClub’s latest hair replacement process, Xtrands.

miami - ft. lauderdale digital cinema production company

Xtrands by HairClub

A fresh bathroom set was constructed inside our South Florida Video Production Studio for all the client testimonials and b-roll sequences.  As well over 12 hours of time-lapse footage was recorded for 4 different models- shot 2 at a time – to show the Xtrands procedure.

Editing was completed on our 4K Adobe Premiere system and all color correction was completed in our DaVinci 4K Resolve suite working from the original film R3D files. 3D animation was created using Cinema 4D program

In the end, Canvas Films delivered a fresh, high-end commercial targeted at Hair Club’s female demographic and accomplished exactly what our clients at Hair Club were looking for.

> Click here to view the video


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