Direct Response: Xtrands – Short Form
Using a fresh, clean on-set and graphics look, the creative team at Canvas Films conceived, produce, shoot and edited this spot for the big release of HairClub’s latest hair replacement process, Xtrands.
A fresh bathroom set was constructed inside our South Florida Video Production Studio for all the client testimonials and b-roll sequences. As well over 12 hours of time-lapse footage was recorded for 4 different models- shot 2 at a time – to show the Xtrands procedure.
Editing was completed on our 4K Adobe Premiere system and all color correction was completed in our DaVinci 4K Resolve suite working from the original film R3D files. 3D animation was created using Cinema 4D program
In the end, Canvas Films delivered a fresh, high-end commercial targeted at Hair Club’s female demographic and accomplished exactly what our clients at Hair Club were looking for.