Hair Club drives sales and new customer retention with new Infomercial
Hair Club is the leading provider of hair loss solutions in North America. Since 1976, they have grown from a single center to over 100 centers worldwide. A leading pioneer in the infomercial genre, Hair Club has successfully used the platform to consistently market to new customers and drive sales since the early 1980s.
Have run their "control" All Proven Solution infomercial for the past 10 years, Hair Club continued their long standing partnership with Canvas Films DRTV agency to launch a completely updated long form show.
After completing the new show and gathering data from a focus group, the DRTV team at Canvas Films focused on creating a show that would increase Hair Club's client conversions while lowering their cost per lead.
Hair Club saw an increase of an average of 4.5% in sales across numerous categories and 7.5% decrease in their cost per lead.
Consistently evolving their solutions for hair loss, Hair Club and Canvas Films are already planning their next DRTV campaign for the launch of Hair Club's newest solution, Xtrands.